How does it work
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing with Wi-Fi provide mobile devices within range to access marketing material and information in the form of text, images or video from landing pages.
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing must-haves:
1. First of all, the consumer should be using a Wi-Fi enabled mobile device at the location where the proximity marketing technology is operational.
2. A Wi-Fi access point must be deployed in the area where the consumer is currently located, in order to receive marketing messages or other information.
3. The consumer should have the relevant mobile applications installed on their phone capable of receiving Wi-Fi signals.
What is a beacon
A Wi-Fi access point is deployed in the spot chosen for promotion and the communication occurs in 3 quick steps. They are:
1 Device detection
A Wi-Fi access point allows users to connect and browse the internet. To access the Wi-Fi, the user must connect via the landing page where local businesses will be advertised. Allowing users to connect and explore local amenties.
2 Permission request
For each Wi-Fi enabled mobile device detected within the proximity range, it will request users to explore local business websites and facilities.
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3 Access granted
Once the consumer grants permission and is connecting to the Wi-Fi access point, it will then notify the consumer with advertisements of businesses nearby.
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