How does it work
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing with beacons involves sending a notification to a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique.
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing must-haves:
1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied.
2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.
3. The targeted consumer should have downloaded the Live Beacon mobile application and installed it on their phone that is capable of receiving push notifications.
What is a beacon
A beacon is deployed in the spot chosen for promotion and the communication occurs in 3 quick steps. They are:
1 Device detection
A Beacon scans for Bluetooth enabled mobile devices in its proximity range while it broadcasts its ID number (which is unique to a particular beacon in that location) at regular intervals. The proximity-aware mobile app will also carry a list of ID numbers of all the beacons that have been activated and will associate them with their location. Once the device matches a beacon’s ID with the ID held in the proximity-aware mobile app, it lets the app know that the beacon is nearby.
2 Permission request
For each Bluetooth enabled mobile device detected within the proximity range of the beacon, it will send requests to consumers seeking permission to communicate with their mobile device. that the beacon is nearby.
3 Content upload
Once the consumer grants permission, depending on how the app has been configured, it will then notify the consumer with an alert on the lock-screen, displaying the corresponding message. Tapping on the message opens the app, at a screen displaying personalized marketing messages including text, images, audio and video about the property or feature found at that spot.