How does it work
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing with beacons and Wi-Fi provide Bluetooth and Wi-Fi enabled mobile devices within range of the beacons and access points to access marketing material and information in the form of text, images or video from landing pages accessed via mobile app.
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
Proximity marketing must-haves:
1. First of all, the consumer should be using a Bluetooth or Wi-Fi enabled mobile device at the location where the proximity marketing technology is operational.
2. A bluetooth beacon or Wi-Fi access point must be deployed in the area where the consumer is currently located, in order to send and receive marketing messages or other information.
3. The consumer should have the relevant mobile applications installed on their phone capable of receiving Bluetooth and Wi-Fi signals.
What is a beacon
A beacon is deployed in the spot chosen for promotion and the communication occurs in 3 quick steps. They are:
1 Device detection
A Beacon sends out low intensity Bluetooth signals to enabled mobile devices in its proximity range while it broadcasts its ID number (which is unique to a particular beacon in that location) at regular intervals. The proximity-aware mobile app will also carry a list of ID numbers of all the beacons that have been activated and will associate them with their location. Once the device matches a beacon’s ID with the ID held in the proximity-aware mobile app, it lets the app know that the beacon is nearby.
2 Permission request
For each Bluetooth enabled mobile device detected within the proximity range of the beacon, it will send requests to consumers seeking permission to communicate with their mobile device. that the beacon is nearby.
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3 Content upload
Once the consumer grants permission, depending on how the app has been configured, it will then notify the consumer with an alert on the lock-screen, displaying the corresponding message. Tapping on the message opens the app, at a screen displaying personalized marketing messages including text, images, audio and video about the property or feature found at that spot.
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